Privacy Policy

Introduction

Opsal Family Chiropractic, Inc. ("we," "us," or "our") is a chiropractic and wellness practice located in Naples, Florida. We operate the website at opsalfamilychiropractic.com (the "Site"). We are committed to protecting the privacy of visitors to our Site and the individuals who contact us through it. This Privacy Policy explains what information we collect through the Site, how we use it, and your rights regarding that information.

This Privacy Policy applies only to information collected through our website. It does not govern information collected in person at our practice or through other means. If you are a patient of Opsal Family Chiropractic, your protected health information is governed separately by our HIPAA Notice of Privacy Practices, which is available at our office.

Information We Collect

We may collect the following types of information through our Site:

Information You Provide Directly

• Your name
• Email address
• Telephone number
• Preferred appointment times
• Any other information you voluntarily submit through our contact or appointment request forms

Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies and similar technologies, including:

• Your IP address
• Browser type and version
• Pages visited and time spent on each page
• Referring website or advertisement
• Device type and operating system
• General geographic location (city or region level)

We do not intentionally collect sensitive personal information such as Social Security numbers, financial account numbers, or detailed health information through our website forms. Please do not submit sensitive medical information through our website contact forms, as these forms are not designed or verified as secure channels for protected health information.

How We Use Your Information

Information collected through our Site may be used to:

• Respond to your inquiries and appointment requests
• Contact you regarding your requested services or appointment
• Provide information about our chiropractic and wellness services
• Improve the functionality and content of our Site
• Evaluate the effectiveness of our advertising campaigns
• Comply with applicable legal obligations
• Communicate with patients as permitted by law

We will not use information submitted through our website forms to send unrelated marketing communications without your separate consent.

Patient Health Information and HIPAA

As a healthcare provider, Opsal Family Chiropractic is subject to the Health Insurance Portability and Accountability Act (HIPAA) with respect to protected health information (PHI) created or received in the course of providing patient care. Our handling of PHI in the clinical context is governed by our HIPAA Notice of Privacy Practices, which is provided to patients separately and is available upon request at our office.

This website Privacy Policy is separate from our HIPAA Notice of Privacy Practices. Information submitted through our website contact and appointment request forms is not transmitted through a HIPAA-verified secure channel. Please do not submit detailed medical histories, diagnoses, or other sensitive health information through our website forms. For questions about your health information as a patient, please contact our office directly.

Cookies and Advertising Technologies

Our Site uses cookies and similar tracking technologies to understand how visitors use the Site and to evaluate the effectiveness of our advertising. These technologies may include:

• Google Analytics: We may use Google Analytics to collect information about Site traffic and usage patterns. Google Analytics uses cookies to collect data such as pages visited, time on site, and general location. This data is processed by Google in accordance with Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Google Ads: We may use Google Ads to advertise our services. Google may use cookies to serve ads based on your prior visits to our Site or other websites. You can manage Google ad personalization settings at adssettings.google.com.
• Meta (Facebook and Instagram): We may use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. The Meta Pixel may collect information about your activity on our Site and associate it with your Facebook or Instagram account if you are logged in. You can manage your Meta ad preferences at facebook.com/adpreferences.

Most web browsers allow you to control cookies through browser settings. You can typically set your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of some features of our Site. For more information about managing cookies, visit allaboutcookies.org.

Information Sharing

We do not sell your personal information to third parties.

We may share information with trusted service providers who assist us in operating our Site and conducting our business, including website hosting providers, analytics services, and advertising platforms. These service providers are authorized to use your information only as necessary to provide services to us.

We may also disclose information when required by law, in response to a valid legal process, or when we believe disclosure is necessary to protect the rights, property, or safety of Opsal Family Chiropractic, our patients, or others.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect through our Site from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted to or stored on our Site, and we encourage you to exercise caution when submitting personal information online.

Data Retention

We retain information collected through our Site for as long as necessary to fulfill the purposes described in this Privacy Policy, to respond to your inquiries, to comply with our legal obligations, and to resolve any disputes. When information is no longer needed for these purposes, we take reasonable steps to delete or de-identify it.

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to applicable legal requirements
• Opt out of certain uses of your information

Florida residents may have additional rights under applicable Florida privacy law. To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to verifiable requests in accordance with applicable law.

Children's Privacy

Our Site is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. Parents or guardians who believe their child has submitted information through our Site may contact us to request its removal.

Third-Party Websites

Our Site may contain links to third-party websites, including social media platforms, advertising partners, and product or service providers. These third-party websites operate independently and maintain their own privacy policies. We are not responsible for the privacy practices of any third-party website, and we encourage you to review the privacy policy of any website you visit through a link on our Site.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.